White glove appliance delivery for ecommerce.
Whitegoods and large appliances need two-person teams, careful placement and packaging removal. PicUp delivers appliances install-ready and leaves the space clean, so your ecommerce brand earns five-star reviews.
- Two-person teams for safe delivery of heavy appliances and whitegoods.
- Install-ready placement, unpack and packaging removal as standard white glove.
- 99.95% First Day Delivery Success at scale in Brisbane metro, and 98%+ DIFOT.
- Damage and lost parcel claims under 0.5% across all deliveries.
Shoppers blame the retailer, not the carrier.
An appliance is a considered, high-value purchase. When the delivery is the weak link, the review names your brand, not the carrier that dropped a fridge at the kerb.
of consumers hold retailers accountable for failed deliveries, not the carrier.
of shoppers say on-time arrival is core to a great delivery experience, even more important than low-cost shipping or returns.
of consumers say a great delivery experience makes them return to a retailer, even if it costs more than competitors.
of consumers abandon carts when delivery isn't flexible, with no scheduling options or time windows.
of shoppers would abandon a retailer permanently due to unresolved delivery issues or poor post-purchase support.
of parcels fail to reach the recipient on the first attempt across the industry, depending on carrier and delivery type.
First Day Delivery Success is what PicUp holds against that benchmark, at scale, week after week.
Consumer statistics: Bringg, The Top 3 2025 Last-Mile Trends and 2026 Outlook, January 2026. First-attempt failure range: published estimates of 8% (FreightWaves / OneRail) to 20% (Harvard Business Review). PicUp figure is our own measured performance, described below.
A great appliance, let down at the door.
Large appliances are heavy, valuable and awkward. Left at the kerb in a box, they turn an online purchase into a problem the customer has to solve alone.
- No two-person capacity, so heavy appliances get left at the door.
- No unpack, placement or packaging removal, leaving a mess behind.
- Damage from networks not built for whitegoods and large appliances.
- Poor tracking and support that undermine a high-value online purchase.
For appliances, delivery is where the review is won.
Ecommerce appliance brands live and die on reviews. PicUp brings two-person teams, install-ready placement and packaging removal, so the delivery is the moment your customer decides to recommend you.
What appliance ecommerce brands get with PicUp:
White glove as standard
Unpack, install-ready placement, packaging removal and old-item removal, so the appliance is ready to use.
Two-person teams
Safe, damage-free delivery of heavy whitegoods and large appliances by trained 2-man teams.
Review-ready CX
Live tracking, proof of delivery and reachable support that turn deliveries into five-star reviews.
Not just another courier.
Direct-to-consumer is at the heart of what PicUp does. We have delivered into 50,000+ homes direct-to-consumer since 2020. For appliances that means two-person handling, careful placement and a finish that protects your reviews and repeat rate.
Explore more: bathroom and kitchen delivery, furniture delivery for retailers and bulky last-mile delivery.
- Fleet for appliances: cargo vans and 4T pantech with tail-lift, up to 3m and 150kg.
- Trained 2-man teams for safe, damage-free appliance delivery.
- White glove: unpack, install-ready placement, packaging and old-item removal.
- Returns and reverse logistics, including the bulky returns most carriers refuse.
- Live tracking and proof of delivery for you and your customer.
- Easy setup and API integration: get started quickly and seamlessly.
99.95% First Day Delivery Success, at volume.
Bulky last-mile for the leading global e-commerce platform
Challenge
A bulky last-mile partner was needed across the Brisbane metro region for a client with notoriously high delivery standards. Existing carriers could not meet first-delivery-success requirements, or deliver the fleet flexibility that sharp volume swings demand.
Solution
A fleet mix of 1T–2T vans servicing Brisbane Metro 7 days per week, with trained two-person teams for heavy and awkward items. Unique to PicUp, our DTC–B2B–B2B2C network lets the fleet flex as volume swings necessitate: surging when needed, pulling back when not.
Result
99.95% First Day Delivery Success, sustained across an average of 2,000 bulky last-mile deliveries every week.
Proven capability at scale: ~2,000 bulky deliveries per week
PicUp measured performance. FDDS is the share of deliveries completed successfully on the first scheduled delivery day.
Built for appliances. Up to 3m and 150kg.
Fridges, washers, dryers, dishwashers and ovens, delivered install-ready and packaging-free.
Parcel networks cannot safely move a fridge, and freight carriers will not place it in a kitchen. PicUp sits in between, delivering large appliances with two-person teams, install-ready placement and retail-grade CX.
All tiers available 1-man or 2-man, with returns and reverse logistics, including the bulky returns most carriers refuse.
Delivery flows
DC-to-home, store-to-home and home delivery. B2B, B2B2C and last-mile, one network built for appliance ecommerce.
Fleet
Utes · 1–2–3T cargo vans · 4T pantech with tail-lift. Anything up to 3m and 150kg. Combination of 1-man & 2-man teams.
fewer surcharges than typical carriers
Some national carriers run four pages of surcharge schedules. Ours has five line items. Pricing you can forecast, with no invoice shock.
Appliance categories we deliver
Reachable any day of the week.
Appliance deliveries generate questions, and someone has to answer them. Our customers consistently highlight fast response times and helpfulness from our CS team, alongside professional and friendly drivers. Nothing goes into a void overnight.
Human customer support. Real people, reachable by you and by your end customers.
AI agents answer and record every call, message and query. Anything unresolved is automatically flagged to our CS team to action first thing the following morning.
“Going the extra mile to deliver smiles to your last mile.”
The numbers appliance brands trust us on.
White glove appliance delivery questions, answered.
What does white glove include?
Unpack, install-ready placement, packaging removal and old-item removal, delivered by trained two-person teams.
Do you use two-person teams?
Yes. Heavy whitegoods and large appliances are delivered by 2-man teams for safe, damage-free handling.
Do you take away the old appliance?
Yes. White glove includes old-item removal alongside packaging removal, leaving the space clean.
Where do you deliver?
Sydney, Brisbane, Gold Coast and Sunshine Coast, with Melbourne launching soon.
Ready to deliver appliances install-ready?
PicUp helps appliance ecommerce brands turn delivery into five-star reviews. Let's talk.
Request a Demo