Furniture delivery for retailers, done properly.
Big-ticket furniture deserves a delivery that matches the purchase. PicUp brings room of choice, white glove and damage-free handling to every doorstep, so your brand shows up as well as your product.
- Room of choice and white glove assembly built in as standard tiers.
- 98%+ DIFOT, so the sofa arrives when you promised.
- Damage and lost parcel claims under 0.5%, by trained 1-man and 2-man teams.
- 99.95% First Day Delivery Success at scale in Brisbane metro.
A furniture customer remembers the delivery, and blames the retailer.
Furniture is a considered, high-value purchase, so the delivery carries more weight than almost any other category. Shoppers do not separate the carrier from the retailer, and the research is blunt about who wears a failure.
of consumers hold retailers accountable for failed deliveries, not the carrier.
of shoppers say on-time arrival is core to a great delivery experience, even more important than low-cost shipping or returns.
of consumers abandon carts when delivery isn't flexible, with no scheduling options or time windows.
of consumers say a great delivery experience makes them return to a retailer, even if it costs more than competitors.
of shoppers would abandon a retailer permanently due to unresolved delivery issues or poor post-purchase support.
of parcels fail to reach the recipient on the first attempt across the industry, depending on carrier and delivery type.
First Day Delivery Success is what PicUp holds against that benchmark, at scale, week after week.
Consumer statistics: Bringg, The Top 3 2025 Last-Mile Trends and 2026 Outlook, January 2026. First-attempt failure range: published estimates of 8% (FreightWaves / OneRail) to 20% (Harvard Business Review). PicUp figure is our own measured performance, described below.
A great sofa, ruined by a bad delivery.
Furniture is a considered, high-value purchase. When the delivery is late, damaged or dumped in a hallway, the customer blames your brand, not the carrier.
- Oversized items damaged by parcel-style networks not built for furniture.
- No room of choice, leaving customers to drag heavy items upstairs alone.
- No assembly or packaging removal, so the experience ends in a mess.
- Poor tracking and support, turning a premium purchase into a frustration.
For furniture, the delivery is part of the product.
The retailers that win repeat business treat delivery as an extension of the showroom. PicUp brings the handling, placement and finish that make a big-ticket furniture purchase feel complete.
What furniture retailers get with PicUp:
Room of choice as standard
Furniture placed in the room or level the customer chooses, not left at the door (stairs surcharged per flight).
White glove finish
Basic assembly, unpack and placement, plus packaging and old-item removal, so the room is ready to enjoy.
Brand-safe visibility
Live tracking, proof of delivery and reachable support keep customers confident from checkout to placement.
Not just another courier.
Direct-to-consumer is at the heart of what PicUp does. We've delivered into 50,000+ homes direct-to-consumer since 2020. For furniture that means careful handling, considered placement and a finish that reflects the quality of the piece.
Explore more: homewares delivery, white glove appliance delivery and how to improve DIFOT for furniture brands.
- Fleet for furniture: utes, 1 to 3T cargo vans and 4T pantech with tail-lift, up to 3m and 150kg.
- 1-man and 2-man teams trained for careful, damage-free handling.
- Room of choice and white glove available on every job.
- Returns and reverse logistics, including the bulky returns most carriers refuse.
- Live tracking and proof of delivery for you and your customer.
- Easy setup and API integration: get started quickly and seamlessly.
99.95% First Day Delivery Success, at volume.
Bulky last-mile for the leading global e-commerce platform
Challenge
A bulky last-mile partner was needed across the Brisbane metro region for a client with notoriously high delivery standards. Existing carriers could not meet first-delivery-success requirements, or deliver the fleet flexibility that sharp volume swings demand.
Solution
Trained 2-man teams and a fleet mix of 1T–2T vans servicing Brisbane Metro 7 days per week. Unique to PicUp, our DTC–B2B–B2B2C network lets the fleet flex as volume swings necessitate: surging when needed, pulling back when not. No other carrier in market can offer this.
Result
99.95% First Day Delivery Success, sustained across an average of 2,000 bulky last-mile deliveries every week. The same handling standard runs on every furniture job we carry.
Proven capability at scale: ~2,000 bulky deliveries per week
PicUp measured performance. FDDS is the share of deliveries completed successfully on the first scheduled delivery day.
Built for furniture. Up to 3m and 150kg.
Sofas, wardrobes, dining sets and flat-pack, handled with care to the room of choice.
Parcel networks strain the moment an item is oversized, damaging it or drowning you in surcharges. PicUp is built for furniture: bulky, awkward and high-value items delivered with retail-grade CX, all the way to placement.
All tiers available 1-man or 2-man, with returns and reverse logistics, including the bulky returns most carriers refuse.
Delivery flows
Showroom-to-home, DC-to-store and home delivery. B2B, B2B2C and last-mile, one network built for furniture retailers.
Fleet
Utes · 1–2–3T cargo vans · 4T pantech with tail-lift. Anything up to 3m and 150kg. Combination of 1-man & 2-man teams.
fewer surcharges than typical carriers
Some national carriers run four pages of surcharge schedules. Ours has five line items. Pricing you can forecast, with no invoice shock.
Furniture categories we deliver
Reachable any day of the week.
A furniture delivery question rarely waits until Monday. Our customers consistently highlight outstanding communication, fast response times and helpfulness from our CS team, alongside professional and friendly drivers. Nothing goes into a void overnight.
Human customer support. Real people, reachable by you and by your end customers.
AI agents answer and record every call, message and query. Anything unresolved is automatically flagged to our CS team to action first thing the following morning.
“Going the extra mile to deliver smiles to your last mile.”
The numbers furniture retailers trust us on.
Google rating pulled June 2026. Delivery metrics are PicUp measured performance.
Furniture delivery questions, answered.
Do you place furniture in the room?
Yes. Room of choice places items in the room or level the customer selects. Stairs are surcharged per flight.
Can you assemble and remove packaging?
Yes. White glove includes basic assembly (legs, click-together), unpack and placement, plus packaging and old-item removal.
Can you handle large sofas and wardrobes?
Yes. Our fleet carries items up to 3m and 150kg with 1-man or 2-man teams as needed.
Where do you deliver?
Sydney, Brisbane, Gold Coast and Sunshine Coast, with Melbourne launching soon.
Ready to make furniture delivery a brand asset?
PicUp helps furniture retailers turn the final mile into a reason customers come back. Let's talk.
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