Last-mile delivery for homewares brands.
Rugs, decor and homewares are bought on feel and finish. PicUp delivers them with the careful handling and customer experience that keep your brand looking as good at the door as it does online.
- Careful, damage-free handling for rugs, decor and fragile homewares.
- Room of choice and white glove options for a premium unboxing.
- 98%+ DIFOT, with 99.95% First Day Delivery Success at scale in Brisbane metro.
- Damage and lost parcel claims under 0.5% across all deliveries.
Homewares are bought on experience, and delivery is part of it.
Homewares customers buy on taste and finish, then judge the brand by how the piece arrives. Shoppers do not separate the carrier from the retailer, so a crushed rug or a missed window is charged to your brand.
of consumers hold retailers accountable for failed deliveries, not the carrier.
of shoppers say on-time arrival is core to a great delivery experience, even more important than low-cost shipping or returns.
of consumers abandon carts when delivery isn't flexible, with no scheduling options or time windows.
of consumers say a great delivery experience makes them return to a retailer, even if it costs more than competitors.
of shoppers would abandon a retailer permanently due to unresolved delivery issues or poor post-purchase support.
of parcels fail to reach the recipient on the first attempt across the industry, depending on carrier and delivery type.
First Day Delivery Success is what PicUp holds against that benchmark, at scale, week after week.
Consumer statistics: Bringg, The Top 3 2025 Last-Mile Trends and 2026 Outlook, January 2026. First-attempt failure range: published estimates of 8% (FreightWaves / OneRail) to 20% (Harvard Business Review). PicUp figure is our own measured performance, described below.
Beautiful homewares deserve a careful last mile.
Homewares and rugs are easily crushed, creased or scuffed by networks built for hard boxes. When the finish is off on arrival, the whole brand experience suffers.
- Fragile and awkward items damaged by conveyor-belt handling.
- Rugs and oversized decor stuck between parcel and freight networks.
- No premium options, so a considered purchase arrives like a parcel.
- Thin tracking and slow support that erode trust after checkout.
The care you put in should survive the last mile.
Homewares brands win on taste, quality and experience. PicUp protects that all the way to the customer's door, with handling and placement that match the care you put into the product.
What homewares brands get with PicUp:
Careful handling
Trained teams and the right fleet keep rugs, decor and fragile homewares in showroom condition to the door, with claims under 0.5%.
Premium delivery tiers
Room of choice and white glove, with unpack, placement and packaging removal for a finished experience.
CX that builds loyalty
Live tracking, proof of delivery and reachable support keep customers confident and coming back.
Not just another courier.
Direct-to-consumer is at the heart of what PicUp does. We've delivered into 50,000+ homes direct-to-consumer since 2020. For homewares that means careful handling, considered placement and a customer experience that drives lifetime value.
Explore more: furniture delivery for retailers, bulky last-mile delivery and how to improve DIFOT for homewares brands.
- Fleet for homewares: utes, 1 to 3T cargo vans and 4T pantech with tail-lift, up to 3m and 150kg.
- Careful, damage-free handling for rugs, decor and fragile pieces.
- Room of choice and white glove available on every job.
- Returns and reverse logistics, including the bulky returns most carriers refuse.
- Live tracking and proof of delivery for you and your customer.
- Easy setup and API integration: get started quickly and seamlessly.
99.95% First Day Delivery Success, at volume.
Bulky last-mile for the leading global e-commerce platform
Challenge
A bulky last-mile partner was needed across the Brisbane metro region for a client with notoriously high delivery standards. Existing carriers could not meet first-delivery-success requirements, or deliver the fleet flexibility that sharp volume swings demand.
Solution
A fleet mix of 1T–2T vans and trained teams servicing Brisbane Metro 7 days per week. Unique to PicUp, our DTC–B2B–B2B2C network lets the fleet flex as volume swings necessitate: surging when needed, pulling back when not. No other carrier in market can offer this.
Result
99.95% First Day Delivery Success, sustained across an average of 2,000 bulky last-mile deliveries every week. The same handling standard runs on every homewares job we carry.
Proven capability at scale: ~2,000 bulky deliveries per week
PicUp measured performance. FDDS is the share of deliveries completed successfully on the first scheduled delivery day.
Built for bulky homewares. Up to 3m and 150kg.
Rugs, mirrors, oversized decor and statement pieces, handled with care to the room of choice.
Parcel networks crush and crease what does not fit the belt, and freight carriers will not run a single item to a door. PicUp sits in between, delivering bulky homewares with retail-grade CX and careful, damage-free handling.
All tiers available 1-man or 2-man, with returns and reverse logistics, including the bulky returns most carriers refuse.
Delivery flows
DC-to-store, store-to-store and home delivery. B2B, B2B2C and last-mile, one network built for homewares brands.
Fleet
Utes · 1–2–3T cargo vans · 4T pantech with tail-lift. Anything up to 3m and 150kg. Combination of 1-man & 2-man teams.
fewer surcharges than typical carriers
Some national carriers run four pages of surcharge schedules. Ours has five line items. Pricing you can forecast, with no invoice shock.
Homewares categories we deliver
Reachable any day of the week.
Post-purchase support is where homewares loyalty is won or lost. Our customers consistently highlight outstanding communication, fast response times and helpfulness from our CS team, alongside professional and friendly drivers. Nothing goes into a void overnight.
Human customer support. Real people, reachable by you and by your end customers.
AI agents answer and record every call, message and query. Anything unresolved is automatically flagged to our CS team to action first thing the following morning.
“Going the extra mile to deliver smiles to your last mile.”
The numbers homewares brands trust us on.
Google rating pulled June 2026. Delivery metrics are PicUp measured performance.
Homewares delivery questions, answered.
Can you handle fragile and oversized decor?
Yes. Trained teams and the right fleet handle rugs, mirrors and fragile homewares carefully, up to 3m and 150kg.
Do you offer premium delivery options?
Yes. Room of choice places items where the customer wants them, and white glove adds unpack, placement and packaging removal.
Do you handle returns?
Yes. PicUp runs returns and reverse logistics, including the bulky returns most carriers refuse.
Where do you deliver?
Sydney, Brisbane, Gold Coast and Sunshine Coast, with Melbourne launching soon.
Ready to give your homewares the last mile they deserve?
PicUp helps homewares brands protect their care and CX all the way to the door. Let's talk.
Partner With Us