PicUp for Business

The last-mile carrier built for bulky goods.

Choosing a last-mile carrier for furniture, appliances and oversized items is not the same as choosing a parcel courier. Here is what a specialist bulky carrier does differently.

  • 99.95% First Day Delivery Success at scale in Brisbane metro.
  • Room of choice and white glove built in, not bolted on.
  • Damage and lost parcel claims under 0.5% across all deliveries.
  • 4.6★ from 489 Google reviews, pulled June 2026.
PicUp hauler carrying a sofa out of a home
Delivering Across
Sydney Brisbane Sunshine Coast Gold Coast Melbourne (soon)
Trusted by Australia's Leading Retail & Ecommerce Brands
Emma Costco Ecosa JasonL Double Secretlab Icon By Design
01The Stakes

Your customers never blame the carrier. They blame you.

Before you compare rate cards, it is worth being clear about what a carrier choice actually decides. Shoppers do not separate the carrier from the retailer, so every missed delivery is charged to your brand, not your carrier's.

47%

of consumers hold retailers accountable for failed deliveries, not the carrier.

73%

of shoppers say on-time arrival is core to a great delivery experience, even more important than low-cost shipping or returns.

61%

of consumers abandon carts when delivery isn't flexible, with no scheduling options or time windows.

65%

of consumers say a great delivery experience makes them return to a retailer, even if it costs more than competitors.

54%

of shoppers would abandon a retailer permanently due to unresolved delivery issues or poor post-purchase support.

8–20%

of parcels fail to reach the recipient on the first attempt across the industry, depending on carrier and delivery type.

99.95%

First Day Delivery Success is what PicUp holds against that benchmark, at scale, week after week.

Consumer statistics: Bringg, The Top 3 2025 Last-Mile Trends and 2026 Outlook, January 2026. First-attempt failure range: published estimates of 8% (FreightWaves / OneRail) to 20% (Harvard Business Review). PicUp figure is our own measured performance, described below.

02The Problem

The wrong carrier costs more than the freight line.

A general parcel carrier can move a box. A bulky last-mile carrier has to protect your brand at the door, and that is where most fall short.

  • Outdated or no technology, leading to poor visibility and tracking nightmares.
  • Hard-to-reach support, so issues drag on and customers churn.
  • Low DIFOT that creates constant operational headaches.
  • No premium options like room of choice, white glove, assembly or old-item removal.
Choosing a carrier on price alone risks poor CX and decreased brand loyalty. It is not about the lowest-cost carrier, it is about proven, reliable processes that drive repeat business.
03The Insight

A specialist carrier is judged on the last ten metres.

Anyone can move freight between depots. The brands that excel pick a carrier that treats the customer's doorway as the moment of truth, with the handling, tech and people to match. That is the carrier PicUp was built to be.

04The Partnership

What a specialist last-mile carrier does differently:

Handles bulky properly

Purpose-built fleet and trained 2-man teams for items up to 3m and 150kg, with damage and lost parcel claims under 0.5%.

Shows you everything

Live tracking and API integration mean no black box between dispatch and doorstep.

Turns up, in full, on time

98%+ DIFOT, with 99.95% First Day Delivery Success proven at volume, backed by consistent, repeatable processes.

05Capabilities

Not just another courier.

Direct-to-consumer is at the heart of what PicUp does. We've delivered into 50,000+ homes direct-to-consumer since 2020, so we understand how much the final mile drives customer lifetime value, and we pick up the bulky returns most carriers refuse.

Compare the options: bulky last-mile logistics, last-mile delivery for bulky goods and how to improve DIFOT.

  • Tailored vehicle solutions: pantech trucks, cargo vans and utes.
  • Damage-free transport powered by user-friendly tech.
  • Better value through an innovative, hauler-first model.
  • Specialised training ensures customer-focused, service-first professionals.
  • Enhanced tracking, total control and full transparency for you and your customers.
  • Easy setup and integration: get started quickly and seamlessly.
★ Proof in Market

99.95% First Day Delivery Success, at volume.

Case Study

A carrier that flexes with demand

Challenge

The leading global e-commerce platform needed a bulky last-mile carrier across the Brisbane metro region, for a business with notoriously high delivery standards. Existing carriers could not meet first-delivery-success requirements, or flex the fleet as volume swung.

Solution

PicUp ran a fleet mix of 1T–2T vans servicing Brisbane Metro 7 days per week. Unique to PicUp, our DTC–B2B–B2B2C network lets the fleet flex as volume swings necessitate: surging when needed, pulling back when not. No other carrier in market can offer this.

Result

99.95% First Day Delivery Success, sustained across an average of 2,000 bulky last-mile deliveries every week.

Proven capability at scale: ~2,000 bulky deliveries per week

99.95%
First Day Delivery Success (FDDS)
98%+
DIFOT, delivered in-full and on-time
<0.5%
Damage & lost parcel claim rate, all deliveries

PicUp measured performance. FDDS is the share of deliveries completed successfully on the first scheduled delivery day.

★ How Carriers Compare

The one carrier metric you can check yourself.

Rate cards are private. Customer sentiment is not. Before you sign anything, here is how the market looks on public Google reviews.

Google review ratings, pulled June 2026.
CarrierGoogle ratingReviews
PicUp4.6489
Capital Transport4.1429
Hunter Express1.61,342
Allied Express1.4914

Source: public Google review listings, pulled June 2026. Ratings and review counts move over time. The Hunter Express and Allied Express scores are significant precisely because of their review volume: 1,342 and 914 reviews respectively is not a small or skewed sample.

★ Built for Bulky

The carrier built for bulky. Up to 3m and 150kg.

If it is too big, too awkward or too hands-on for a parcel network, it is ours.

Conveyor-belt carriers are built for boxes that fit the belt. The moment an item is oversized their network strains, damages it, or drowns you in surcharges. PicUp is the carrier built for everything in between: bulky goods delivered with retail-grade CX.

Delivery Tiers
ATLAuthority to leave, safe-place delivery, POD photo evidence.
Delivery to DoorSignature required, POD photos, delivered to entrance.
Room of ChoicePlaced in the room or level you choose (stairs surcharged per flight).
White GloveBasic assembly (legs, click-together, unpack and placement), plus packaging and old-item removal.

All tiers available 1-man or 2-man, with returns and reverse logistics, including the bulky returns most carriers refuse.

Delivery flows

Store-to-store, DC-to-store and home delivery. B2B, B2B2C and last-mile, one network, one accountable carrier.

Fleet

Utes · 1–2–3T cargo vans · 4T pantech with tail-lift. Anything up to 3m and 150kg. Combination of 1-man & 2-man teams.

90%

fewer surcharges than typical carriers

Some national carriers run four pages of surcharge schedules. Ours has five line items. Pricing you can forecast, with no invoice shock.

Industries We Serve

Retail, eCom & B2B2C

FurnitureHomewares & rugsAppliances & whitegoodsFitness & gym equipmentMattresses & beddingMarketplace & ecommerceOutdoor & BBQ
★ Support

A carrier that answers the phone.

Hard-to-reach support is the single most common complaint about last-mile carriers. Our customers consistently highlight outstanding communication, fast response times and helpfulness from our CS team, alongside professional and friendly drivers. Nothing goes into a void overnight.

7 days a week, 8am–5pm

Human customer support. Real people, reachable by you and by your end customers.

Outside business hours

AI agents answer and record every call, message and query. Anything unresolved is automatically flagged to our CS team to action first thing the following morning.

“Going the extra mile to deliver smiles to your last mile.”

06The Numbers

The numbers that separate a specialist carrier.

99.95%
First Day Delivery Success
98%+
DIFOT delivered in-full, on-time
<0.5%
Damage & lost parcel claim rate
4.6★
From 489 Google reviews (June 2026)

Google rating pulled June 2026. Delivery metrics are PicUp measured performance.

07Common Questions

Choosing a last-mile carrier, answered.

What makes a bulky carrier different from a courier?

A bulky carrier handles oversized items with the right fleet, trained 2-man teams and premium options like room of choice and white glove, protecting your brand at the door.

What delivery tiers do you offer?

ATL, delivery to door, room of choice (stairs surcharged per flight) and white glove with basic assembly, unpack, placement, packaging and old-item removal.

Do you handle returns?

Yes. PicUp runs returns and reverse logistics, including the bulky returns most carriers refuse.

Where do you deliver?

Sydney, Brisbane, Gold Coast and Sunshine Coast, with Melbourne launching soon.

Ready to switch to a carrier built for bulky?

PicUp was built specifically for retail and eCommerce brands serious about the bulky last mile. Let's talk.

Talk to Us