Last-mile delivery your brand deserves.
Built specifically for retail and eCommerce brands serious about exceptional last-mile delivery for big & bulky items.
- 99.95% First Day Delivery Success at scale in Brisbane metro.
- Consistently delivering on-time and in-full, 98%+ DIFOT.
- Damage and lost parcel claims under 0.5% across all deliveries.
- Real-time automation and visibility with advanced API integration.
Your carrier's failures become your brand's problem.
Shoppers do not separate the carrier from the retailer. When a delivery goes wrong, the retailer wears it, in the review, in the support queue, and in whether that customer ever comes back.
of consumers hold retailers accountable for failed deliveries, not the carrier.
of shoppers say on-time arrival is core to a great delivery experience, even more important than low-cost shipping or returns.
of consumers say a great delivery experience makes them return to a retailer, even if it costs more than competitors.
of consumers abandon carts when delivery isn't flexible, with no scheduling options or time windows.
of shoppers would abandon a retailer permanently due to unresolved delivery issues or poor post-purchase support.
of parcels fail to reach the recipient on the first attempt across the industry, depending on carrier and delivery type.
First Day Delivery Success is what PicUp holds against that benchmark, at scale, week after week.
Consumer statistics: Bringg, The Top 3 2025 Last-Mile Trends and 2026 Outlook, January 2026. First-attempt failure range: published estimates of 8% (FreightWaves / OneRail) to 20% (Harvard Business Review). PicUp figure is our own measured performance, described below.
The wrong delivery partner costs you more than money.
When delivery partners can't offer comprehensive, premium services, your business pays the price: poor visibility, hard-to-reach support, and customers who don't come back.
- Outdated or no technology, leading to poor visibility and tracking nightmares.
- Hard-to-reach customer service, making it nearly impossible to resolve issues quickly.
- Low DIFOT (Delivered In-Full, On-Time), creating constant operational headaches.
- Lack of premium options like room-of-choice, white-glove handling, assembly, or rubbish removal.
- Insurance and liability terms that exclude the very products you sell.
The brands that excel at last-mile don't chase the lowest bid.
We've spent years delivering for leading Australian retail and e-commerce brands. The brands that truly excel implement proven, reliable delivery processes and customer-centric services, with a company that innately understands what's required to drive repeat business.
By partnering with PicUp, you & your customers receive:
Proven, consistent results
Consistent processes ensuring deliveries arrive safely, on-time, every time, boosting your brand reputation.
Premium delivery options
Room-of-choice, white-glove handling, assembly and rubbish removal, elevating CX with best-in-class NPS & DIFOT.
Total visibility
State-of-the-art tracking technology and dedicated support teams ensuring stress-free, fully-visible delivery.
Not just another courier.
Direct-to-Consumer is at the heart of what we do. We've delivered into 50,000+ homes direct-to-consumer since 2020, so we understand how important customer experience is to driving customer lifetime value.
- Tailored vehicle solutions: pantech trucks, cargo vans and utes.
- Cost-effective, efficient and damage-free transport powered by user-friendly tech.
- Highly competitive rates through our innovative, hauler-first model.
- Specialised training ensures customer-focused, service-first professionals.
- Enhanced tracking, total control and full transparency for you and your customers.
- Easy setup and integration: get started quickly and seamlessly.
99.95% First Day Delivery Success, at volume.
Bulky last-mile for the leading global e-commerce platform
Challenge
A bulky last-mile partner was needed across the Brisbane metro region for a client with notoriously high delivery standards. Existing carriers could not meet first-delivery-success requirements, or deliver the fleet flexibility that sharp volume swings demand.
Solution
A fleet mix of 1T–2T vans servicing Brisbane Metro 7 days per week. Unique to PicUp, our DTC–B2B–B2B2C network lets the fleet flex as volume swings necessitate: surging when needed, pulling back when not. No other carrier in market can offer this.
Result
99.95% First Day Delivery Success, sustained across an average of 2,000 bulky last-mile deliveries every week.
Proven capability at scale: ~2,000 bulky deliveries per week
PicUp measured performance. FDDS is the share of deliveries completed successfully on the first scheduled delivery day.
The rating gap isn't a rounding error.
Customer sentiment is the one carrier metric you can check yourself, before you sign anything. Here is how the market looks on public Google reviews.
| Provider | Google rating | Reviews |
|---|---|---|
| PicUp | 4.6 ★ | 489 |
| Capital Transport | 4.1 ★ | 429 |
| Hunter Express | 1.6 ★ | 1,342 |
| Allied Express | 1.4 ★ | 914 |
Source: public Google review listings, pulled June 2026. Ratings and review counts move over time. The Hunter Express and Allied Express scores are significant precisely because of their review volume: 1,342 and 914 reviews respectively is not a small or skewed sample.
Compare cost per successful delivery, not cost per attempt.
A quoted rate only tells you what one attempt costs. It says nothing about how often that attempt works. Once you price in the failures, the cheaper carrier is frequently the expensive one.
The redelivery
A failed first attempt doesn't cost you nothing, it costs you a second run: another vehicle, another slot, another driver, often at short notice.
The support load
Every failure generates contacts. Your team fields the calls, chases the carrier, re-books the customer and absorbs the escalation, on your payroll, not the carrier's.
The brand cost
The hardest line to invoice and the most expensive. Reviews, repeat-purchase rates and lifetime value all move, and 47% of consumers blame you, not the carrier.
True cost per successful delivery = quoted rate + failed attempts + support cost + brand cost
Run your own numbers through that framework, with your own volumes and your own failure rate. A carrier quoting less per drop but failing many times more often does not save you money. It moves the cost somewhere your finance team isn't looking.
Built for bulky. Any size, any weight, up to 3m and 150kg.
If it's too big, too awkward, or too hands-on for a parcel network, it's ours.
Conveyor-belt carriers are built for boxes that fit the belt. The moment an item is oversized, from a 5kg boxed rug to a 150kg wardrobe, their network strains, damages it, or drowns you in oversized surcharges. Freight carriers won't economically run a single item to someone's door. PicUp is built for everything in between: bulky goods delivered with retail-grade CX, whatever they weigh.
All tiers available 1-man or 2-man, with returns and reverse logistics, including the bulky returns most carriers refuse.
Delivery flows
Store-to-store · DC-to-store · home delivery. B2B, B2B2C and last-mile, one network.
Pricing that fits your model, not ours
Flat per-drop · zone · weight-banded · cubic/volumetric · per-km · hourly · day rate · permanent runs · ad-hoc. Most carriers force you into their pricing structure. We build to yours.
fewer surcharges than typical carriers
Some national carriers run four pages of surcharge schedules. Ours has five line items. Pricing you can forecast, with no invoice shock.
Premium service, competitive rates. And no, that's not a contradiction.
Our haulers earn across both our delivery verticals, keeping their vehicles running 7 days a week. Higher utilisation funds premium service at competitive rates, without cutting corners.
Fleet
Utes · 1–2–3T cargo vans · 4T pantech with tail-lift. Anything up to 3m and 150kg. Combination of 1-man & 2-man teams.
Retail, eCom & B2B2C
Scheduled B2B Runs
Reachable any day of the week.
Our customers consistently highlight outstanding communication, fast response times and helpfulness from our CS team, alongside professional and friendly drivers. Nothing goes into a void overnight.
Human customer support. Real people, reachable by you and by your end customers.
AI agents answer and record every call, message and query. Anything unresolved is automatically flagged to our CS team to action first thing the following morning.
“Going the extra mile to deliver smiles to your last mile.”
The numbers retail brands trust us on.
Ready to elevate your last-mile?
Our solution was built specifically for retail and eCommerce brands serious about exceptional last-mile delivery. Let's talk.
Book a Call with PicUp