PicUp for Business

Last-mile logistics built for big and bulky goods.

End-to-end last-mile logistics for retail and eCommerce brands moving furniture, appliances and oversized freight, with the visibility and DIFOT your customers expect.

  • Consistently delivering on-time and in-full, 98%+ DIFOT.
  • 99.95% First Day Delivery Success at scale in Brisbane metro.
  • Damage and lost parcel claims under 0.5% across all deliveries.
  • Real-time automation and visibility with advanced API integration.
Two PicUp haulers in branded uniform
Delivering Across
Sydney Brisbane Sunshine Coast Gold Coast Melbourne (soon)
Trusted by Australia's Leading Retail & Ecommerce Brands
Emma Costco Ecosa JasonL Double Secretlab Icon By Design
01The Stakes

Logistics failures land on your brand, not your carrier's.

Shoppers do not audit your logistics chain. They see one delivery, from one brand. When the final leg misses, the retailer wears it, in the review, in the support queue, and in whether that customer buys again.

47%

of consumers hold retailers accountable for failed deliveries, not the carrier.

73%

of shoppers say on-time arrival is core to a great delivery experience, even more important than low-cost shipping or returns.

61%

of consumers abandon carts when delivery isn't flexible, with no scheduling options or time windows.

65%

of consumers say a great delivery experience makes them return to a retailer, even if it costs more than competitors.

54%

of shoppers would abandon a retailer permanently due to unresolved delivery issues or poor post-purchase support.

8–20%

of parcels fail to reach the recipient on the first attempt across the industry, depending on carrier and delivery type.

99.95%

First Day Delivery Success is what PicUp holds against that benchmark, at scale, week after week.

Consumer statistics: Bringg, The Top 3 2025 Last-Mile Trends and 2026 Outlook, January 2026. First-attempt failure range: published estimates of 8% (FreightWaves / OneRail) to 20% (Harvard Business Review). PicUp figure is our own measured performance, described below.

02The Problem

Bulky logistics breaks where the parcel network ends.

Most logistics chains are optimised for pallets and small parcels. The bulky last mile, the leg that reaches your customer's door, is where visibility and control tend to disappear.

  • Fragmented handoffs between freight, depot and final-mile with no single view.
  • Poor tracking data, so your support team and customer are left guessing.
  • Low DIFOT that turns every delivery into an operational risk.
  • No premium options like room of choice or white glove at the final leg.
Logistics is not just moving a box from A to B. For bulky goods it is data, handling and customer experience working together, all the way to the room of choice.
03The Insight

The best last-mile logistics is measured at the door, not the depot.

Brands that win at last-mile logistics treat the final leg as part of the product. PicUp has spent years building the tech, fleet and processes that keep bulky goods visible, on-time and damage-free from dispatch to placement.

04The Partnership

What PicUp brings to your logistics stack:

Consistent, measurable results

Repeatable processes that hold 98%+ DIFOT, with 99.95% First Day Delivery Success proven at volume in Brisbane metro.

Total visibility

Advanced API integration and live tracking give you and your customers one accurate view of every job.

Premium final-mile options

Room of choice, white glove, assembly and old-item removal built into the logistics flow, not bolted on.

05Capabilities

More than a leg in the chain.

PicUp connects DTC, B2B and B2B2C flows on one network, so your logistics flex with volume swings instead of breaking under them. Higher fleet utilisation funds premium service at better value, without cutting corners. We've delivered into 50,000+ homes direct-to-consumer since 2020.

Related reading: choosing a last-mile carrier, bulky last-mile delivery and what last-mile delivery actually means.

  • Tailored fleet: utes, 1 to 3T cargo vans and 4T pantech with tail-lift.
  • Store-to-store, DC-to-store and home delivery on one integrated network.
  • Flexible pricing: flat per-drop, zone, weight-banded, cubic, per-km, hourly or day rate.
  • Specialised driver training for a customer-first, service-first final mile.
  • Easy setup and API integration, so you get started quickly and seamlessly.
★ Proof in Market

99.95% First Day Delivery Success, at volume.

Case Study

Bulky last-mile logistics for the leading global e-commerce platform

Challenge

A bulky last-mile partner was needed across the Brisbane metro region for a client with notoriously high delivery standards. Existing carriers could not plug into the client's systems, hold first-delivery-success requirements, or deliver the fleet flexibility that sharp volume swings demand.

Solution

A fleet mix of 1T–2T vans servicing Brisbane Metro 7 days per week, with live API integration. Unique to PicUp, our DTC–B2B–B2B2C network lets the fleet flex as volume swings necessitate: surging when needed, pulling back when not. No other carrier in market can offer this.

Result

99.95% First Day Delivery Success, sustained across an average of 2,000 bulky last-mile deliveries every week.

Proven capability at scale: ~2,000 bulky deliveries per week

99.95%
First Day Delivery Success (FDDS)
98%+
DIFOT, delivered in-full and on-time
<0.5%
Damage & lost parcel claim rate, all deliveries

PicUp measured performance. FDDS is the share of deliveries completed successfully on the first scheduled delivery day.

★ Built for Bulky

Built for bulky. Any size, any weight, up to 3m and 150kg.

If it is too big, too awkward or too hands-on for a parcel network, it is ours.

Conveyor-belt carriers are built for boxes that fit the belt. Freight carriers will not economically run a single item to someone's door. PicUp is the logistics layer built for everything in between: bulky goods delivered with retail-grade CX, whatever they weigh.

Delivery Tiers
ATLAuthority to leave, safe-place delivery, POD photo evidence.
Delivery to DoorSignature required, POD photos, delivered to entrance.
Room of ChoicePlaced in the room or level you choose (stairs surcharged per flight).
White GloveBasic assembly (legs, click-together, unpack and placement), plus packaging and old-item removal.

All tiers available 1-man or 2-man, with returns and reverse logistics, including the bulky returns most carriers refuse.

Pricing that fits your model, not ours

Flat per-drop, zone, weight-banded, cubic/volumetric, per-km, hourly, day rate, permanent runs and ad-hoc. Most carriers force you into their pricing structure. PicUp builds to yours.

Fleet

Utes · 1–2–3T cargo vans · 4T pantech with tail-lift. Anything up to 3m and 150kg. Combination of 1-man & 2-man teams.

90%

fewer surcharges than typical carriers

Some national carriers run four pages of surcharge schedules. Ours has five line items. Pricing you can forecast, with no invoice shock.

Industries We Serve

Retail, eCom & B2B2C

FurnitureHomewares & rugsAppliances & whitegoodsMattresses & beddingMarketplace & ecommerceBuilding materials & tradeMedical & mobility equipment
★ Support

Reachable any day of the week.

Logistics only works if someone answers when it doesn't. Our customers consistently highlight fast response times and helpfulness from our CS team, alongside professional and friendly drivers. Nothing goes into a void overnight.

7 days a week, 8am–5pm

Human customer support. Real people, reachable by you and by your end customers.

Outside business hours

AI agents answer and record every call, message and query. Anything unresolved is automatically flagged to our CS team to action first thing the following morning.

“Going the extra mile to deliver smiles to your last mile.”

06The Numbers

The numbers retail brands trust us on.

99.95%
First Day Delivery Success
98%+
DIFOT delivered in-full, on-time
<0.5%
Damage & lost parcel claim rate
4.6★
From 489 Google reviews (June 2026)

Google rating pulled June 2026. Delivery metrics are PicUp measured performance.

07Common Questions

Last-mile logistics questions, answered.

Do you integrate with our systems?

Yes. PicUp offers advanced API integration for real-time bookings, tracking and proof of delivery, so the final mile stays visible inside your own stack.

What can you carry?

Anything up to 3m and 150kg, across utes, 1 to 3T cargo vans and 4T pantech with tail-lift, with 1-man or 2-man teams.

Where do you operate?

Sydney, Brisbane, Gold Coast and Sunshine Coast, with Melbourne launching soon.

How do you keep DIFOT high?

Consistent processes, trained drivers and live data hold 98%+ DIFOT, with 99.95% First Day Delivery Success sustained at roughly 2,000 bulky deliveries a week in Brisbane metro.

Ready to fix your bulky last mile?

PicUp gives retail and eCommerce brands the logistics layer bulky goods deserve. Let's talk.

Talk to Us